Video is great for building engagement, but did you know it can also help to boost small business SEO? Here’s how to use videos to improve your site’s search engine rankings.
Make Your Video Educational
Your customers want to know the answer to their questions before they decide to buy your product. As such, if you want to boost your SEO, then make sure your video answers the questions about your product, service, or brand.
The more you do this, the more authority your brand is going to build for itself, and search engines will eventually take notice of this. The higher authority you have, the higher you are going to rank in the SERPs (Search Engine Results Pages).
Promote Your Video
It’s no good just making the video, you’re going to actually have to publish it to your website and your social media. You will be able to attract more customers if you put videos on all the relevant pages on your website. Search engines will take this to mean that your website is high-quality, and drive traffic there.
If your video is keeping the attention of users, this will be great for your page as your conversion rate should go up, and your bounce rate should stay low. Search engines see those as further quality signals, so those will help your small business SEO, too.
Video Details Matter For Small Business SEO
Don’t forget that there are some finer details that you should be inputting on the backend. This is how the search engine knows how to categorize your content on a site like YouTube. YouTube will then use various information to determine your ranking including but not limited to comments, likes and dislikes, keywords and video length.
Anything that you can work on in terms of the finer details you should. Obviously, comments and likes are out of your hands, but keywords will help your video rank, so pay attention to them.